Apple Checkmate’s Music Labels In Purchase of Lala
- December 10th, 2009
- Posted in entertainment . music . technology
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For the past decade, the way music is distributed has changed dramatically–and it has been Apple pushing it virtually every step of the way. It now seems prophetic that Apple Records sued Apple, Inc. all the way back in 1978, the outcome of which banned Apple, Inc. from entering the music industry (for a while, at least). Oh how times have changed.
The rise of the iPod and the MP3 brought us to the final destination for music’s distribution medium–the Internet. CDs are practically extinct. Sites like Pandora and newcomer GrooveShark allow nearly unlimited free music listening in streaming format. More recently, cheap hardware devices like the iPhone, Roku, and even some BluRay players have added streaming capabilities from the likes of Pandora and Netflix. Access to music and movies has never been cheaper for consumers.
All of this leaves me (and probably lots of musicians) to wonder, what’s the point of record labels? Distribution costs on a per-listen basis are effectively $0, and many people are discovering their new music by streaming it. 99.9% of songs are just a URL away. It used to be the label did your marketing, PR, and distribution, but the cost of all of those things is nearing zero as well. Bands have a litany of tools freely available to market themselves online, the most powerful of which is services like Pandora and Grooveshark, and now iTunes’+Lala.
I ask today’s musicians, are record labels really doing anything other than stealing a slice of your hard earned money?
For music lovers, how do you feel about pay-per-listen versus owning physical media?
With all this new technology developing, the label has become obsolete. Artists have more control over their music without labels.